A few years ago, Jerry Jones, the owner of the Dallas Cowboys, built a new Cowboys’ Stadium (lovingly referred to as “Jerry World”). Jerry World is an absolute palace of sports and entertainment on a massive scale – the stadium can fit upwards of 100,000 people and cost close to $1 billion to construct. The home of the Cowboys included what is by far the largest screen most people had ever seen. It almost spans the length of the football field, going from 20 yard line to 20 yard line, and even has a “smaller” screen inside it that can drop down for events on a smaller surface, such as basketball, since the large screen dwarfs a basketball court. This stadium, and the screen in particular, exemplified the spirit of Texas and Jerry Jones himself – Bigger.
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The short answer? A LOT. While you were crying with happiness over your brand-new hipster machine (and by you, I mean me), Tim Cook was sitting in his Cupertino spaceship imagining your teardrops turning into green portraits of Ben Franklin.
Alright, so that may have been a little dramatic…nevertheless, the iPhone is undoubtedly one of the most popular and desired electronics ever to be invented, and they are truly fantastic – except for that whole “maps of doom” issue. So how much does Apple make every time you pony up for the newest iPhone? I bet that you the numbers…will SHOCK you :O
Note: Apple does not disclose its costs or profit margins on a product-by-product basis; therefore, most of the figures and analysis explained below is estimated based on inferred data and some guesses made by people much nerdier (and much smarter) than I am.